The problem with UP's 'Modi gamcha'
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| | On April 14, when Prime Minister Narendra Modi addressed the country during the national lockdown, he wore the Leirum Phee, Manipur’s traditional cloth, as a mask. Since then, the scarf has gained a wave of popularity that, news reports say, led to Barabanki, a town in Uttar Pradesh, mass-manufacturing what has been labelled as a ‘Modi gamcha’.
These reports about the misappropriation of Manipur’s historical and cultural artefact have led to a wave of discontent within the state.
The Directorate of Handloom and Textiles, Manipur, has written a letter to the Union textile ministry, requesting its intervention to halt mass production of the ‘Modi Gamcha’ in UP. The directorate also said in the letter that it has begun the process to acquire a Geographical Identification tag for ‘phee’ (which means ‘cloth’ in Meitei). |
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