No Images? Click here Exclusive interviews with Tanmay Bhat, Rohan Joshi, Ashish Shakya, Gursimran Khamba and several former AIB employees show that the fall of AIB was consistent with the logic of the influencer economy: the forces that fuelled its stratospheric rise — Twitter, internet culture, virality and advertiser-driven growth — also propelled its rapid end.On a darker note, AIB’s unravelling is an indictment of a moment where too many brands, corporations, business models, and influencers use the language of feminism to push products, promote themselves and make money, while begging off when asked to actually live up to the principles they espouse in their Insta stories.New to this email? You can sign up here.You can also follow HuffPost India on Flipboard.©2019 HuffPost India | Worldmark 3, FL 3, Aerocity, Indira Gandhi International Airport, New Delhi, Delhi 110037 |
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