No Images? Click here Do you always receive tangible value from the data left behind for companies based on your active or passive digital footprint?By 2025, the average data consumer will have at least one digital data engagement every 18 seconds, which translates into almost 4,900 interactions per day. In the course of these interactions, the data consumer also grants additional ‘free’ access to their digital footprint, which is further analyzed, by companies, to supply the consumer with personalized experiences.It is therefore, crucial for the consumer to understand and reap the full value of their contribution. There are two ways of gaining value from big data—non-financial incentives, and financial incentives. The latter is almost untapped in India.New to this email? You can sign up here.You can also follow HuffPost India on Flipboard.©2019 HuffPost India | Worldmark 3, FL 3, Aerocity, Indira Gandhi International Airport, New Delhi, Delhi 110037 |
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